Hi People.

How are you doing?

So, I just thought I would share some of the work that we did here at TMI in the last few months. Quite recently, we created some designs for one of our favourite clients, Murad Skincare for christmas and without saying too much, here are some of the artwork we created for them.

Above are flyers, wishlists and a poster. The poster was printed in A4 and A1 formats for display in Urban Retreat in Harrods and in salons and spas accross London. The flyers and wishlists were given to the clients with all the products on special offer for christmas. This was a really fun concept to design. Murad uses a lot of colour in their brand and they usually go for clean yet colourful designs. Typography is extremely important too. Overall, this was an über fun project to work on. I will try and update more regularly with new creative artwork.

Have a great week everybody!

Lola

Search Engine Optimisation AKA SEO is no doubt a trending topic in the marketing world these days. You don’t need to be from the marketing world to have heard that word used at least frequently. There is so much jargon now on the internet regarding this topic. Having played about with SEO and tried different techniques to optimise a good few websites, I can say now that I’ve managed to figure out nearly everything to do with SEO. I’m going to try and explain the term (and others closely affiliated) in the simplest way possible over the next few weeks.

So what exactly is Search Engine Optimisation?

In simple terms, it is an internet marketing strategy used to improve the positioning of a website on search engines. The goal is to get a website to be at the top of the natural search results after a search has been done. Google is currently the biggest search engine and the one that matters most to webmasters, online marketers and companies alike. So how do you get on top of that list? Follow some steps. Sounds simple? Well, it is. The only problem? It is a time consuming process and involves constant nurturing. Well, there are a lot of factors that affect SEO rankings.

Ok, so let’s get started.

How Search Engines Work

1) INDEXING
Search engines collect data by taking a snap shot of the data on websites – A process known as spidering. This snapshot is known as the cache. The cache is stored in the search engine’s Data Centre. So when a user searches, the data is retrieved from the data centre in form of the cache. Are you following? It’s too soon to have lost you! Ok, so this whole process of collecting and storing data is what is referred to as indexing. It is necessary for the speedy retrieval of information. Search engines don’t search the web in realtime, they use data centre copies (Cache) Without a cache, it would take search engines a long time to be able to find raw information and we wouldn’t have search engines as we know it. If your website has no cache, google hasn’t visited it yet.

How do you know if your site has been indexed? Well it’s simple. Type in your full website URL in the google search box. If it is cached, it should have a hyphen next to it with the word cached to the right of the hyphen. If you can’t see it once you’ve searched your page, then google doesn’t recognise your page at all and that should be the first thing you would need to work on. If you’re not sure, type www.themediaink.co.uk in the google search, and you will see what I mean with the google cache. If your site is cached, then that’s a good start, you’re on your way to the top. If it isn’t, hold tight, hopefully, by the end of this series of tutorials, you should hopefully have figured out how to get google to recognise your site. Indexing can be complicated but this is all you need to know for now……. Trust me!

Check back again soon for more on Search Engine optimisation. It’s a lot to learn but in the end, you’ll find that it was so worth it.

I’ll also be talking to you about linking, page ranks, crawling, advertising and more, so you really have to stay tuned!

Toodles,

Lola

Happy Monday to you all!!

It’s been quite busy here at The Media Ink. Today is Le catch-up central.

We were at the Start-Up show at the Olympia on Thursday and Friday last week. A lot of companies were represented from Marketing, PR, Branding, Design to Accounting, Fashion, Banking firms , Medical, Psychological and Universities. The 2 days were packed full with speakers from all around the world. Of course there was some networking involved. We got to meet a lot of business friends that we’ll hopefully keep a good steady relationship with.

Overall it was a productive couple of days. Always great to spend time with people like yourself. To those new people I met last week, don’t worry, I’ll be emailing soon. Those who have emailed already, we’re getting on top of things and will reply within the next couple of days.

Have a great week everyone.

Lola

Hey Everyone,

It’s Thursday and we’ve come to tell you that……….. We’re now on Twitter and Facebook. Check out or profiles and follow us for news, updates, offers and more. We also have a LinkedIn profile. Here are the links to each of our profiles. You can also access them anytime on our website by clicking on the icons on the page footer.

Facebook FanPage, Facebook Group, Our Twitter Page, and Our LinkedIn Page

That’s it for now, check again soon for more.

Lola

Hi Friends,

We’ve been working really hard the past couple of months and finally, we’re launching The Media Ink!! We’re really excited and hope that all the work we’ve put in will be reflected in our services in the next couple of months leading to the new decade!

For those who don’t know what we’re all about, here is a brief synopsis:

The Media Ink was birthed on the idea of providing a one-stop-shop to SMEs (Small and Medium Sized Entreprises). Rather than consulting a different company for Creatives (Graphics & Motion Graphics, Ad Campaigns, Websites etc), Marketing, Advertising, Public Relations we’re creating a platform where SMEs can find a more cost effective way of Marketing and Advertising their products and Services.

We already provide a range of Media Services that comprises but isn’t limited to Advertising and Marketing Media, Design and Creative Media, Interactive Media, Web Services, Copywriting and PR, Social Media Marketing.

So what is The Media ink in a nutshell, you ask? We are an All-In-One Media Company. And we specialise in all kinds of Advertising Media for SMEs.

Enjoy the rest of the week.

x

Lola